Private Label vs Custom Formulation

Private Label vs Custom Formulation: Which is Right for Your Cosmetic Brand?

If you’re ready to launch or expand your cosmetic brand, one of the first decisions you’ll face is: Should you go for Private Label products or invest in a Custom Formulation?

At Amoha Herbals Pvt. Ltd., Pune, we offer both private label and custom cosmetic manufacturing—helping brands choose the path that fits their budget, timeline, and business goals.

Let’s break down the pros and cons of each so you can decide what’s right for you.

1. Cost & Time Comparison

A. Private Label

  1. Faster to Market: Since the formulations are already developed, you only need to select packaging and branding.
  2. Lower Development Cost: No R&D investment; you only pay for product, packaging, and labelling.
  3. Ideal for startups and those testing a new market segment.
B. Custom Formulation
  1. Unique Product Development: We create your formula from scratch based on your specifications.
  2. Longer Lead Time: Development, stability testing, and approvals may take weeks or months.

2. Brand Differentiation

  1. Private Label – You choose from proven, ready-to-sell formulas such as face washes, serums, shampoos, lipsticks, and Ayurvedic oils. These products can still be unique through custom packaging and fragrance.
  2. Custom Formulation – You own a completely exclusive product with signature ingredients, textures, and performance—perfect for building strong brand identity.

3. MOQ (Minimum Order Quantity) Differences

  1. Private Label: Lower MOQs – Great for smaller budgets or trial launches.
  2. Custom Formulation: Higher MOQs – More cost-efficient for brands planning larger runs or global distribution.

At Amoha Herbals, we offer flexible batch sizes to suit your stage of growth.

4. Our Offerings in Both Categories

A. Private Label Manufacturing

  1. Wide range of cosmetics, Color cosmetics, and Ayurvedic products.
  2. GMP & ISO-certified production.
  3. Quick turnaround with export-ready packaging

B. Custom Cosmetic Formulation

  1. In-house R&D team for innovative formulas using trending actives like niacinamide, peptides, fermented extracts, and herbal fusions.
  2. Regulatory compliance with BIS and global standards.
  3. Sustainable, vegan, and clean beauty development.

Which Option is Right for You?

If you want to launch quickly with low investment, start with private label.
If you want a unique signature product to stand out, go for custom formulation.

At Amoha Herbals Pvt. Ltd., we make both options simple, reliable, and profitable for your brand.

Amoha Herbals Pvt. Ltd.

Contract Manufacturing of Cosmetics, Color Cosmetics & Ayurvedic Products
Pune, Maharashtra, India

Your Vision, Our Expertise – Let’s Build Your Cosmetic Brand Together!

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